[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/yanhaltey.com\/wp-content\/uploads\/2023\/11\/macarons-banner.jpg\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb80px||80px||true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb title_text=\u00a0\u00bbmacarons-banner\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbrgba(255,255,255,0.9)\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb95%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
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Osons croire en nos r\u00eaves et r\u00e9unissons les moyens n\u00e9cessaires pour qu\u2019ils deviennent r\u00e9alit\u00e9. Notre activit\u00e9 consiste \u00e0 \u00e9valuer les id\u00e9es, d\u00e9finir le chemin \u00e0 emprunter et cr\u00e9er les structures n\u00e9cessaires afin de permettre \u00e0 nos projets d\u2019\u00e9clore. Nous cr\u00e9ons des marques qui forment notre univers avec de multiples synergies et leur assurons une gestion durable.<\/p>\n
Notre approche holistique est compos\u00e9e de plusieurs phases qui suivent des processus pr\u00e9d\u00e9finis. Cette syst\u00e9matique permet d\u2019aborder chaque nouvelle id\u00e9e de fa\u00e7on organis\u00e9e, tout en laissant l\u2019ouverture \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019innovation afin d\u2019assurer un \u00e9quilibre.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#efefef\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/yanhaltey.com\/wp-content\/uploads\/2023\/11\/macarons.jpg\u00a0\u00bb title_text=\u00a0\u00bbmacarons\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
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Les id\u00e9es c\u2019est bien, mais une id\u00e9e originale qui satisfait un besoin c\u2019est mieux.<\/p>\n
La cr\u00e9ativit\u00e9, c\u2019est explorer un monde sans limites sans se pr\u00e9occuper de la faisabilit\u00e9. Cette phase d\u2019ouverture est la cl\u00e9 vers l\u2019innovation et la cr\u00e9ation de nouveaut\u00e9. Les choses uniques sont souvent simples m\u00eame si souvent, l\u2019\u00e9quation d\u2019une complexit\u00e9 sous-jacente. L\u2019art de la simplicit\u00e9 revient finalement \u00e0 se focaliser sur l\u2019essentiel.<\/p>\n
Satisfaire nos besoins, c\u2019est la raison qui nous pousse \u00e0 faire quelque chose. Ils peuvent \u00eatre conscients et donc bel et bien existants. Mais il arrive aussi qu\u2019ils soient inconscients et qu\u2019un d\u00e9clencheur vienne les activer \u00e0 un moment donn\u00e9. Rapprocher ces besoins des id\u00e9es fait partie de notre processus de recherche de solutions.<\/p>\n
Lors d’un processus cr\u00e9atif, l\u2019identification des besoins peut mener vers un grand nombre de solutions. Or, nos ressources en temps et en moyens ne sont pas infinies, c’est pourquoi nous nous focalisons sur la cr\u00e9ation de marques avec un potentiel d\u2019impact fort et durable. Une \u00e9valuation efficace permet de faire co\u00efncider les id\u00e9es avec la r\u00e9alit\u00e9 pour trouver le bon chemin vers quelque chose d’unique.<\/p>\n
#besoins #conception #faisabilit\u00e9<\/p>\n
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Une fois la conviction acquise qu\u2019une marque m\u00e9rite de voir le jour, nous planifions les phases du projet et les ressources n\u00e9cessaires afin de garder la ma\u00eetrise de l\u2019ensemble. Nous pensons que tout ne peut pas \u00eatre planifi\u00e9 des mois \u00e0 l\u2019avance jusqu\u2019au dernier d\u00e9tail et pr\u00e9f\u00e9rons une approche it\u00e9rative tout en gardant une vision d’ensemble. Notre approche s\u2019appuie sur des principes agiles s\u2019inscrivant dans un cadre d\u00e9fini tout en gardant la possibilit\u00e9 d\u2019\u00eatre r\u00e9actifs aux changements \u00e0 court terme.<\/p>\n
Lors de la mise en \u0153uvre, nous nous occupons de tous les aspects li\u00e9s \u00e0 la cr\u00e9ation de la marque, notamment son identit\u00e9, la r\u00e9alisation des produits et services, la cr\u00e9ation graphique et audiovisuelle, le marketing, la communication, la technologie, les aspects l\u00e9gaux, les aspects financiers et le futur cadre n\u00e9cessaire \u00e0 sa gestion.<\/p>\n
Durant cette phase, nous assurons \u00e9galement son transfert vers la structure qui assurera son exploitation op\u00e9rationnelle jusqu\u2019\u00e0 ce qu\u2019elle devienne autonome.<\/p>\n
#ma\u00eetrise #r\u00e9activit\u00e9 #cr\u00e9ation<\/p>\n
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Chacune de nos marques est vou\u00e9e \u00e0 pouvoir fonctionner de fa\u00e7on ind\u00e9pendante. Bien que nous n\u2019intervenions pas d\u2019un point de vue op\u00e9rationnel une fois la marque et sa structure \u00e9tablie, nous attachons une grande importance \u00e0 la coh\u00e9sion entre la strat\u00e9gie de marque du groupe et de chacune des entit\u00e9s que nous administrons. Notre activit\u00e9 dans cette phase se limite ainsi au suivi strat\u00e9gique de chacune de nos marques, \u00e0 des prestations de conseil et aux t\u00e2ches d\u2019administration g\u00e9n\u00e9rales li\u00e9es au groupe.<\/p>\n
#strat\u00e9gie #gestion #marques<\/p>\n
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Yan Haltey, c\u2019est le nom d\u2019une soci\u00e9t\u00e9 et d\u2019un groupe de marques. C\u2019est \u00e9galement le nom de son fondateur, cr\u00e9ateur, \u00e2me d\u2019artiste, \u00e9lectron libre en perp\u00e9tuel mouvement.<\/p>\n
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Notre activit\u00e9Osons croire en nos r\u00eaves et r\u00e9unissons les moyens n\u00e9cessaires pour qu\u2019ils deviennent r\u00e9alit\u00e9. Notre activit\u00e9 consiste \u00e0 \u00e9valuer les id\u00e9es, d\u00e9finir le chemin \u00e0 emprunter et cr\u00e9er les structures n\u00e9cessaires afin de permettre \u00e0 nos projets d\u2019\u00e9clore. Nous cr\u00e9ons des marques qui forment notre univers avec de multiples synergies et leur assurons une […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-28859","page","type-page","status-publish","hentry"],"acf":[],"rankMath":{"parentDomain":"yanhaltey.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"L\u2019image en vedette devrait \u00eatre au moins 200 par 200 pixels pour \u00eatre utilis\u00e9 par Facebook et d\u2019autres sites de m\u00e9dias 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